Who we are

Right Road Digital ("we", "us", "our") is a trading name of PDS Consulting Solutions. We provide digital marketing services to UK coach, minibus and taxi operators.

Contact us about privacy at [email protected].

What we collect

When you fill in a form on this site (contact, audit request) we collect the information you provide — typically your name, email, phone, company name and a brief message.

When you visit the site we may also collect standard server-log data: IP address, browser and device information, pages visited, and the referring page. This is used to keep the site secure and to improve it.

If you consent to cookies we collect anonymous usage analytics (see our Cookie Policy for the full list).

Why we collect it

To respond to enquiries you send us, and to deliver the services you ask for.

To improve this website and the services we offer.

To comply with our legal and contractual obligations.

Where required, to send you information about our services (only if you have explicitly opted in).

Legal basis

We rely on your consent for cookies and marketing communications, on legitimate interest for security and site improvement, and on contract for delivering services you have asked us to provide.

Who we share it with

We do not sell your data. We share personal data only with service providers that help us run the site and deliver our services — for example our hosting provider, email provider, and analytics provider. Each of these is bound by a data-processing agreement.

We disclose information to public authorities only when legally required.

How long we keep it

Enquiry and audit-request data: 24 months from last contact.

Client records: 7 years after the end of our engagement (for tax and contractual reasons).

Server logs and anonymised analytics: up to 26 months.

Your rights

Under UK GDPR you can ask to access, correct, delete or transfer your data, or object to how we use it. Email [email protected] and we will respond within one month.

You can also complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

We review this policy at least annually. Any material changes will be posted here with an updated "last updated" date below.

Last updated: April 2026.